Brevo Review (2026): Pricing, Free Plan Limits, and Newsletter Alternatives
Contains affiliate links; your price doesn't change · Disclosure · How we research
TL;DR
Brevo's Free plan is forever free at 300 emails a day and up to 100,000 stored contacts. Paid plans start at $9/month (Starter) and $18/month (Standard) for 5,000 emails and 500 contacts. For 5,000 contacts on Starter you need the 20,000-email tier, which totals $32/month on monthly billing. Prices checked October 26, 2026.
How this article was made: This article is research-based. Every price and limit comes from Brevo's official pricing page, pricing API, pricing.md and help center, checked on October 26, 2026. Prices are in USD, on monthly billing, before tax. All-in totals at 1,000 and 5,000 contacts are computed from Brevo's published base price plus email-tier add-on. We have not tested Brevo hands-on. Prices change, so confirm on the vendor site before you buy.
Brevo (formerly Sendinblue) is an email and multi-channel marketing platform with a forever free plan and paid plans priced by monthly email volume. It showed up as the cheapest option at 5,000 contacts in our Mailchimp alternatives guide. This review covers what that price actually buys.
How much does Brevo cost?
Brevo publishes four marketing plan families: Free, Starter, Standard and Professional, plus custom Enterprise. Starter starts at $9/month. Standard starts at $18/month. Professional starts at $499/month. Yearly billing takes 10% off.
Paid plans are priced by monthly email volume. The tier you pick also sets how many contacts you can store.
| Plan | Entry price (monthly) | Emails included at entry | Contacts at entry | Notes |
|---|---|---|---|---|
| Free | $0 | 300 per day | Up to 100,000 | Forever free; Brevo branding; 1 user |
| Starter | $9 | 5,000 per month | Up to 500 | Email support; logo removal is an add-on |
| Standard | $18 | 5,000 per month | Up to 500 | Automation for unlimited contacts, A/B testing, no logo |
| Professional | $499 | From 150,000 per month | Up to 2,000,000 | 10 seats, phone support, advanced ecommerce features |
| Enterprise | Custom | Custom | Unlimited | Dedicated IP, SSO, CSM |
Source: Brevo pricing and About Brevo's pricing plans, checked October 26, 2026.
Contact limits by email tier
On Starter and Standard, Brevo's help center and pricing.md list these contact caps:
| Monthly email volume | Contacts you can store |
|---|---|
| 5,000 | Up to 500 |
| 10,000 | Up to 1,500 |
| 15,000 | Up to 2,500 |
| 20,000 and up | Up to 500,000 |
So a 1,000-contact list needs at least the 10,000-email tier. A 5,000-contact list needs at least the 20,000-email tier. If you pass a tier's contact limit, Brevo auto-upgrades you to the next tier.
All-in price at 1,000 and 5,000 contacts
Brevo's public pricing API (USD) lists the base plan plus recurring email add-on by tier. Adding those together gives:
| List size | Email tier needed | Starter total | Standard total |
|---|---|---|---|
| 500 contacts | 5,000 emails | $9 ($9 + $0) | $18 ($18 + $0) |
| 1,000 contacts | 10,000 emails | $17 ($9 + $8) | $35 ($18 + $17) |
| 2,500 contacts | 15,000 emails | $25 ($9 + $16) | $49 ($18 + $31) |
| 5,000 contacts | 20,000 emails | $32 ($9 + $23) | $69 ($18 + $51) |
These totals are computed from Brevo's published base price and email-tier add-on, checked October 26, 2026 via pricing.md and the pricing API. They are not a single number printed on the marketing page.
What are Brevo free plan limits?
The Free plan has no time limit and needs no credit card. Per Brevo's free-plan FAQ (checked October 26, 2026):
- 300 email sends per day. Unused sends do not roll over.
- Up to 100,000 stored contacts.
- 1 user (the account owner).
- Brevo branding on every email. You cannot remove it on Free.
- Basic reporting only. Advanced reports need Standard or higher.
- Automations: up to 2,000 unique contacts can enter active automations.
- No A/B testing, landing pages, popups, or phone support on Free.
If you send a campaign to more than 300 recipients, only 300 get it that day. Brevo's Requeue option lets you continue the rest on later days, still at 300 per day.
Source: What are the limits of the Free plan?.
What does each paid plan add?
Starter removes the daily send cap and starts at 5,000 emails a month. It keeps 1 marketing seat. Removing the "Sent with Brevo" logo is a paid add-on on Starter (Brevo's help center and pricing API publish different dollar figures for that add-on, so we omit a single number here).
Standard adds marketing automation for unlimited contacts, A/B testing, AI send-time optimization, advanced reporting, landing pages (1 included), and no Brevo logo. Extra marketing seats are an add-on ($12/month each, up to 3 seats).
Professional starts from 150,000 emails a month, includes 10 seats, contact scoring, advanced ecommerce features, phone support and a small block of deliverability specialist time.
Brevo also sells prepaid email credits that never expire, and optional Sales Essentials ($31/month) or Sales Advanced packages.
Brevo vs Moosend vs beehiiv vs systeme.io?
Pick by what you actually send and sell.
| Need | Better fit | Why (checked Oct 2026) |
|---|---|---|
| Forever free plan, large contact store, low bill if you send rarely | Brevo | Free: 300 emails/day, 100k contacts. Starter $32/mo at 5,000 contacts (20k emails). |
| Unlimited sends priced by list size | Moosend | Pro about $16/mo at 1,000 contacts and $48/mo at 5,000, unlimited sends; 30-day free trial, no free-forever plan. |
| Newsletter as a media product (site, ads, paid subs) | beehiiv | Free up to 2,500 subscribers with unlimited sends; paid plans add ads and 0% take rate on subscriptions. |
| Courses, funnels and email in one cheap stack | systeme.io | Free plan covers a basic funnel and email; paid plans add more contacts and features. |
- See our Moosend review, beehiiv review and systeme.io review.
- For a wider price table at 1,000 and 5,000 contacts, see Mailchimp alternatives.
- For free tiers only, see best free newsletter platforms.
If you want unlimited sends on a small budget:
Try Moosend free for 30 days (affiliate link)
If your newsletter is the product and you want ads or paid subscriptions:
If you need funnels and courses next to email:
Try systeme.io (affiliate link)
Is Brevo worth it in 2026?
Brevo is worth a look if you want a forever free plan with room for a large contact store, or a low monthly bill for a big list that only mails a few times a month. At 5,000 contacts, Starter at the 20,000-email tier is $32/month on monthly billing, which beat the other tools we priced in Mailchimp alternatives.
It is a weaker fit if you send often to the whole list. Unlimited-send tools like Moosend can cost less once your monthly email volume climbs. It is also not a publication platform. beehiiv still fits better when the newsletter itself is the product.
We have not tested deliverability, the editor, or support response times ourselves. Confirm current prices on Brevo's pricing page before you buy.
Sources (checked October 26, 2026)
- https://www.brevo.com/pricing/
- https://www.brevo.com/pricing.md
- https://pricing-backend.brevo.com/public/pricing/api/plans/all?currency=USD
- https://help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans
- https://help.brevo.com/hc/en-us/articles/208580669-FAQs-What-are-the-limits-of-the-Free-plan
- https://moosend.com/pricing/
- https://www.beehiiv.com/pricing
FAQ
How much does Brevo cost?
Brevo Starter starts at $9/month and Standard at $18/month for 5,000 emails a month and up to 500 contacts. For 1,000 contacts you need the 10,000-email tier ($17 Starter, $35 Standard). For 5,000 contacts you need the 20,000-email tier ($32 Starter, $69 Standard). Professional starts at $499/month. Prices are USD, monthly billing, before tax, checked October 26, 2026.
What are Brevo free plan limits?
The Free plan has no time limit. It includes 300 email sends per day (unused sends do not roll over), storage for up to 100,000 contacts, 1 user, Brevo branding on emails, basic reporting, and automations for up to 2,000 unique contacts. No credit card is required to sign up.
Does Brevo price by contacts or by emails?
Paid plans are priced by monthly email volume. Each volume tier also sets how many contacts you can store. The 5,000-email tier stores up to 500 contacts, 10,000 emails up to 1,500, 15,000 up to 2,500, and 20,000 emails and up store up to 500,000 on Starter and Standard.
Is Brevo cheaper than Mailchimp?
At 5,000 contacts on monthly billing, Brevo Starter at the 20,000-email tier is $32/month. Mailchimp Essentials at 5,000 contacts was $75/month when we last checked that page for our Mailchimp alternatives guide. Confirm both vendors before you buy.
Brevo or Moosend or beehiiv?
Brevo fits large lists that send a few times a month and want a forever free plan. Moosend fits senders who want unlimited sends priced by list size and a 30-day free trial. beehiiv fits newsletters that want a publication website, ads and paid subscriptions, free up to 2,500 subscribers.
Is Brevo worth it in 2026?
Yes if you need a free forever plan with a large contact store, or a low bill for a big list that does not mail every day. Pick something else if you need unlimited sends on a flat contact price (Moosend), a media-style newsletter stack (beehiiv), or courses and funnels in one tool (systeme.io).
Key takeaways
- Brevo's Free plan is forever free at 300 emails a day and up to 100,000 stored contacts.
- Paid plans start at $9/month (Starter) and $18/month (Standard) for 5,000 emails and 500 contacts.
- For 5,000 contacts on Starter you need the 20,000-email tier, which totals $32/month on monthly billing.
SourcesBrevo pricing · About Brevo's pricing plans · pricing.md · pricing API
Last updated
Cite this pageBrevo Review (2026): Pricing, Free Plan Limits, and Newsletter Alternatives — https://www.agentcomm.net/articles/brevo-review/